Information Technology

Softmills 

Softmills International, with its headquarters located in Burlington, Ontario, Canada, was established to consult and build start-ups from the ground up.

Born out of a passion for innovative solutions and founded by Adam Eldaba and Mohamed Shahin, the company provides IT services as well as IT consultations to all small to medium-sized companies in multiple countries. Currently, it has an office in Cairo Egypt, which is responsible for all the development and project management in the Middle East region.

Enhance

Enhance is a venture builder for online and mobile-enabled businesses for the MENA region. Specializing in consumer-focused vertical online marketplaces, Enhance strongly believes it an ideal fit for a fragmented and challenging market like MENA, and to deploy online ventures faster and cheaper than standalone start-ups. Its first venture ‘joi’ disrupted the gifting market with outstanding innovations. Currently, live in 19 cities and 7 countries, it offers the widest reach, best selection, and a unique premium same-day delivery service. And it’s only growing stronger in revenues with major contracts across the region.