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Information Technology

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INFORMATION TECHNOLOGY
At El Daba Holding, we pride ourselves for building start-ups from the ground up. By partnering individuals who have the potential to be successful entrepreneurs, we build and execute breakthroughs in technology from the start. Our role ranges from extensive market research, immaculate business planning and superior product development.

Softmills 

Softmills International, with its headquarters located in Burlington, Ontario, Canada, was established to consult and build start-ups from the ground up.

Born out of a passion for innovative solutions and founded by Adam Eldaba and Mohamed Shahin, the company provides IT services as well as IT consultations to all small to medium-sized companies in multiple countries. Currently, it has an office in Cairo Egypt, which is responsible for all the development and project management in the Middle East region.

Enhance

Enhance is a venture builder for online and mobile-enabled businesses for the MENA region. Specializing in consumer-focused vertical online marketplaces, Enhance strongly believes it an ideal fit for a fragmented and challenging market like MENA, and to deploy online ventures faster and cheaper than standalone start-ups. Its first venture ‘joi’ disrupted the gifting market with outstanding innovations. Currently, live in 19 cities and 7 countries, it offers the widest reach, best selection, and a unique premium same-day delivery service. And it’s only growing stronger in revenues with major contracts across the region.

ONE NAME.MULTIPLE SUCESS STORIES
El Daba Holdins now operates a diversified portfolio of companies across 8 sectores with offices nd companies around the globe and a presence in the Middle East, Asia and North America
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TRADING

When it comes to trading, El Daba Holding has enjoyed a definitive edge over the MENA market and more regions.
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REAL ESTATE

The Egyptian real estate market has been resilient to political and economic tensions, creating new opportunities for growth.
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COMMUNICATION

The communications sector in Egypt and emerging markets is always rapidly.
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FOOD & BEVERAGES

When it comes to the food and beverage industry, success is never an easy recipe.
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ENTERTAINMENT & HOSPITALITY

We have recently forayed into the entertainment business by bringing international franchises to Egypt.
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INFORMATION TECHNOLOGY

At El Daba Holding, we pride ourselves for building start-ups from the ground up.
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CONSULTANCY

At El Daba Holding, we pride ourselves in providing end-to-end consultancy services to help businesses benefit
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INVESTMENTS

At El Daba Holding, we believe one of the biggest reasons the region has often witnessed a number of failed start-ups in the region
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